SmartWool was born with comfort in mind. New England ski instructors struggling to keep their feet warm on the slopes rediscovered an age-old classic: wool. When compared to synthetic fibers, wool better helps the body regulate core temperature, even when wet. They are also soft and easy to care for. The Power of Comfort is a simple idea: when you're comfortable, your body performs better, allowing you to forget about what you're wearing and enjoy the moment. What you get from SmartWool isn't just a product; it's the ability to do more of what you love, for as long as you want. That's the SmartWool promise.
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