Outdoor Research

Roots Studio x OR: supporting a sustainable livelihood for rural artists

An organic cotton blended shirt with UPF 30 sun protection and a print that tells its hidden story. The Janu pattern that this shirt bears and shares its name with was created by the artists of the Godnas Tribe of rural India, and leased by Outdoor Research through OR's partnership with Roots Studio. By purchasing a Roots Collaboration product, you're supporting a sustainable livelihood that brings a stream of revenue to these artists rather than a one-time sale. You are also furthering the reach of global trade with a community that would otherwise be isolated, and celebrating the talent of these artists.