SmartWool was born with comfort in mind.

New England ski instructors struggling to keep their feet warm on the slopes rediscovered an age-old classic: wool. When compared to synthetic fibers, wool better helps the body regulate core temperature.

The Power of Comfort is a simple idea: when you're comfortable, your body performs
better, allowing you to forget about what you're wearing and enjoy the moment.

What you get from SmartWool isn't just a product; it's the ability to do more of what you love, for as long as you want. That's the SmartWool promise. Soft and easy care for.