prAna is Sanskrit for breath, life and vitality of the spirit. This ancient word holds great meaning for us, and so we borrowed it for our name. It lifts our aspirations and helps guide our actions towards becoming an evermore socially mindful and environmentally sustainable organization.
We started simply, rooted in idealism and a timeless belief that companies like ours should strive to give much more than they take from the world. That notion keeps us focused on making products that look great, but that are also easier on the planet’s resources.