Patagonia makes outdoor clothing and gear from organic cotton and merino wool for hiking, climbing, surfing, trail running and other outdoor sports.

Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.
-Patagonia's Mission Statement

The approach Patagonia takes toward product design demonstrates a bias for simplicity and utility.

As a matter of principle, Patagonia donates time, services and at least 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide